What is Experiential marketing? You may not know it, but chances are you’ve probably been influenced by Experiential marketing. Have you ever received a free sample at a concert or in the street? Ever been to a festival and experienced something memorable on a branded stage or had a drink at a branded bar? Pretty
Tag: brand marketing
A great video on the success of Gillette and its domination of the wet shave category for decades. All credit to Mark Ritson for another great case study.